Greg Rohl is the founder and principal of The Rohl Model. He is a former owner and manager at House of Rohl. His 35 years in the kitchen and bath industry has included showroom sales, editor of trade and shelter publications, and through his family business roles in customer service, all aspects of marketing, sales representation, and management. He currently serves as an advisor to the National Kitchen and Bath Associations’ Global Connect program and contributor to the Decorative Plumbing and Hardware Association’s “Elevating” showroom sales technique webinars. He is a co-author of a forthcoming book, The Corporateneur Plan, with his father and Pamela Danziger.
Lou Rohl is a Principal with The Rohl Model and former Chair and Founder of The House of Rohl. Lou began as a teenager working in manufacturing with St. Charles Kitchens and then KWC Faucets in Switzerland before becoming one of the founding members of the family owned ROHL brand of faucets and fixtures. He currently serves on the NKBA Board of Directors and is an industry partner of ASID and a IDCEC credited (Interior Design Continuing Education) instructor. Lou is an active member of Vistage International, the world’s largest executive coaching organization.
Together we have a unique point of view founded in 40 years of experience from cabinetry and faucet factories, retail showrooms, and written trade media before joining our family's business, ROHL LLC. As a leading luxury brand offering faucets, fixtures and accessories, ROHL LLC was founded by Lou and our father Ken as a distribution, sales and marketing company. For 33 years, ROHL introduced European design, innovation and quality to the American market through partnerships with designers and manufacturers throughout Western Europe, the United Kingdom, New Zealand and America.
In 2016, Rohl LLC was acquired by a Fortune 500 company and today is the foundation of the House of Rohl, a collection of luxury faucet and fixture brands. Having grown up in a family business, we’ve had the unique opportunity to wear many hats and experience entrepreneurial business from all sides. We’ve been both “chief cook and bottle washer,” presenting in suit and tie in the morning, and troubleshooting underneath a sink by the afternoon.
Our creativity, appreciation for design and communication skills have contributed to the development and presentation of the ROHL brand in retail, trade, advertising, and PR environments. In sales we’ve managed both territories and sales teams responsible for over 25 million dollars in annual revenue. We’ve worked with artisans and designers to develop and innovate products, and served as educator, spokesperson and storyteller. As owners and managers of Rohl, we helped define Authentic Luxury, and remain a fan of and advocate for original design and artisan craft, in the kitchen and bath industry and beyond.
Our vision is to see more homeowners enjoying well-designed spaces and products of enduring design and quality, and the professionals who create these spaces enjoying greater success, security and respect. We operate The Rohl Model as a learning and guidance service to help design and sales professionals tell more impactful stories about their services and the products they sell.
